The Board

Carmine Masiello - CEO, Founder and Director: Carmine has over 20 years of entrepreneurial and managerial experience in the IT and media industries.

In his career in Italy Carmine has had directorship roles in five different private companies. Arriving in NZ in 2004 he joined the ICE Angels investment group and became an active mentor of start-ups as an EiR (advisor/mentor/screening of Start-Ups) of The ICEHOUSE.

Simon Cox
- Director: As CEO of IMD, Simon has extensive and international management experience across media and media focussed technology businesses.

As CEO of, he developed the business into a global service. Delivering publicity material for major and independent entertainment companies to media owners, changed the way publicity material is handled across markets. At Getty Images, Simon oversaw the successful launch of an on demand Digital Asset Management service, Media Manager.

Simon has worked at board level in independent film and television production, broadcasting, satellite and Video-On-Demand platforms as well as B2B media.

Philip McDanell
- Director: As Finance Director of IMD, Philip has over 25 years' experience at board level in the TV, film, music and radio industries.

He was previously Group Managing Director of Chrysalis Group PLC; Chief Financial Officer and Head of Operations at MTV Networks Europe; and has held senior roles in leading media organisations, including Viacom and Carlton Communications.